No. This is not a joke post. Earl Grey is launching a breakfast gin.

the “elegant and refreshing bergamot-forward” expression boasts notes of “lemon balm, rice paper and inviting aromas of brewing Earl Grey” with “a touch of peppermint and violet on the mid-palate”.The finish meanwhile, offers a “lingering sweetness with a burst of cinnamon”.

What in the name of all that is holy could be a better idea?