Inside Gawker planning meetings, via Capital New York: A decade-plus into its existence, Gawker Media in 2014 is a very different organization than Gawker circa its 2003 founding, when it entered the Manhattan media fray elbows out, aiming spitballs at the Condé Nast cafeteria.

For proof, one need only turn to the company's Wednesday all-hands edit meeting led by editorial director Joel Johnson, and offered up for view in a public Vimeo post.

According to Johnson's marching orders, the company shouldn't be in the business of shivving rivals but instead be looking for ways to partner with them. It should, Johnson said, "abandon petty feuds with other media companies and instead seek ways to collaborate with them."

"I don't think we're going to get to where we want to be as a company if we are in a constant dick-measuring contest with our peers, frankly," he said, still managing to strike that edgy house style while preaching a kinder, gentler ethos.