From Florida (where else?) The Miami Herald announces that Sept. 18 will see the launch of Caliente, a free Spanish language tabloid newspaper promising 40 pages of "weird local stories (no shortage), loud headlines, celebrity gossip, horoscopes, a relationship column, recipes, immigration information, sports – especially futbol y beisbol – and a bikini model."
Miami Herald publisher "Landsberg, David" goes on: "Stories are short, photos and graphics large and vivid."
I'm all for old-line papers doing what they can to gain new audiences (or keep their current ones). And if nothing else, Caliente is sure to provide a new go-to source for Florida oddities to feed the Gawker main page. But what is it about this memo and presentation that nags? ¡Ay, caramba! Loosie, you have some splainin to dooo!