Frederic Rheinstein, the NBC news producer/director who in 1963 brought the indelible scene of Jack Ruby shooting Lee Harvey Oswald into America's living room — on live TV — has died.

He later founded the Post Group, which did some of the special effects for shows including "Star Trek: The Next Generation" and "Max Headroom." (Let conspiracy theorists make of that what they will.)

Rheinstein got producers in New York to cut to Tom Pettit's coverage of Dallas authorities transfering Oswald, so America was watching as Jack Ruby sprung from the crowd and shot JFK's assassin. CBS missed carrying the shooting live, Dan Rather once recalled, so Harry Reasoner could read an essay he had written about Kennedy. (But Rather, the network's man in Dallas, isn't still just a little bitter.)