Matt Cherette, previously a writer for Gawker and BuzzFeed, has been unresponsive for the last few months. Friends and family are worried.
A girl named Amy Larrick mentioned Matt in a tweet around a month ago. Some people have sent her messages hoping that she knows where Matt is:
Maybe this is a practical joke, or maybe Matt is simply taking a sabbatical from the internet.
But it sure sounds like a weird situation.