An interview with Lauren Starke, New York Magazine director of public relations about the design and editorial process that went into creating the now iconic cover with the 35 women that came forward regarding Cosby’s sexual abuse.

It’s an interesting behind the scenes look at the style, design (even color) choices made for this story.

A half hour after the story launched online, NY Mag says, “Elon James White (a journalist and publisher of This Week in Blackness)” created a hashtag on Twitter #theemptychair.