According to a staffer in attendance, Denton initially said that the new version of the site should be “20 percent nicer” than the old one. Perhaps finding this too ambitious, he later downgraded his expectations, telling the staff that the new version of the site should be “10 to 15 percent” nicer than the old one.

At one point during the meeting, a staffer asked Denton who his dream editor for Gawker.com would be. Denton said that if he could pick anyone to edit the site, he would choose Ta-Nehisi Coates, the Atlantic senior correspondent and bestselling author.