Written in Ink
Written in Ink

If it seems like everyone you know was watching the Breaking Bad finale Sunday night, that's because everyone you know was watching the Breaking Bad finale. That last episode drew a gigantic 10.3 million viewers to AMC, almost twice the average initial number in what was already a tremendous season,

Illustration for article titled Down in Front!

It also absolutely killed in the 18-49 advertiser-friendly demo, which accounted for 6.7 million of those viewers.
The only downside seems likely to come in the eyeballs AMC usually adds through delayed viewing. Full-week DVR playback has been boosting the totals from 5.4 million to 7.6 million. But really — how many eager, spoiler-averse fans are going to wait?

(Some perspective may be in order, of course. Back in a less fragmented, network-dominated media world, the all-time biggest finales were “M*A*S*H” in 1983 (105.9 million), “Cheers” in 1993 (80.4 million) and “Seinfeld” in 1998 (76.3 million).)

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