If it seems like everyone you know was watching the Breaking Bad finale Sunday night, that's because everyone you know was watching the Breaking Bad finale. That last episode drew a gigantic 10.3 million viewers to AMC, almost twice the average initial number in what was already a tremendous season,
It also absolutely killed in the 18-49 advertiser-friendly demo, which accounted for 6.7 million of those viewers.
The only downside seems likely to come in the eyeballs AMC usually adds through delayed viewing. Full-week DVR playback has been boosting the totals from 5.4 million to 7.6 million. But really — how many eager, spoiler-averse fans are going to wait?
(Some perspective may be in order, of course. Back in a less fragmented, network-dominated media world, the all-time biggest finales were “M*A*S*H” in 1983 (105.9 million), “Cheers” in 1993 (80.4 million) and “Seinfeld” in 1998 (76.3 million).)