So now Denton is doing something about it. (Or doing something about talking about it, as gramercypolice suggests.)
As DennyCrane flagged might be happening last month, Gawker has launched a weather-related site called The Vane. I'm not sure, but it looks like the site went live Monday (?) and I noticed two shares from it to the mainpage today. Enhanced weather coverage is a trend, Buzzfeed notes, with universal interest and impact.
Maybe. Maybe not. But the pictures sure are cool.