So says Nick Denton:
"Damn, just shy of 100m uniques worldwide for Sep. Still, Gawker Media audience up 38% in last 12 months." Chart blows up here.

Romenesko reports on Denton's memo to staff, which includes a couple of important caveats to the actual 97.5 million figure, regarding Quantcast scoring and global numbers, but still — that's a lot of people.
Gawker itself "booked 15,293,984 U.S. uniques in September, making it the best month in the history of Gawker," John Cook told colleagues.