This story, if true, is amazing. The MPAA and other large media companies wanted to sue Google for delivering search results that might include copyrighted material. But since they didn’t think their odds were too good in the courts, they conspired with the MS Attorney General to bash Google and tell investors the company’s stock was about to tank. That’s actually stock manipulation and it’s [almost certainly] illegal. I’m no Google fan, but this is an incredibly stupid plan, discovered by Google’s lawyers when they got access to just a few MPAA - MS AG emails. There’s no telling what’s in the emails those parties have declined to turn over up to now.

However, in a filing on Thursday, Google revealed one of the few emails that they have been able to get access to so far, and it’s stunning. It’s an email between the MPAA and two of Jim Hood’s top lawyers in the Mississippi AG’s office, discussing the big plan to “hurt” Google. Beyond influencing other Attorneys General (using misleading fake “setups” of searches for “bad” material) and paying for fake anti-Google research, the lawyers from Hood’s office flat out admit that they’re expecting the MPAA and the major studios to have its media arms run a coordinated propaganda campaign of bogus anti-Google stories:

Media: We want to make sure that the media is at the NAAG meeting. We propose working with MPAA (Vans), Comcast, and NewsCorp (Bill Guidera) to see about working with a PR firm to create an attack on Google (and others who are resisting AG efforts to address online piracy). This PR firm can be funded through a nonprofit dedicated to IP issues. The “live buys” should be available for the media to see, followed by a segment the next day on the Today Show (David green can help with this). After the Today Show segment, you want to have a large investor of Google (George can help us determine that) come forward and say that Google needs to change its behavior/demand reform. Next, you want NewsCorp to develop and place an editorial in the WSJ emphasizing that Google’s stock will lose value in the face of a sustained attack by AGs and noting some of the possible causes of action we have developed.

In other words, Jim Hood and the MPAA were out and out planning a coordinated media attack on Google using the editorial properties that supposedly claim to have editorial independence from the business side. Notice that with the WSJ piece, they flat out admit that the editorial will be based on the ideas that “we” have developed. If you work for the WSJ, your editorial independence just got shot down. Remember when CBS stepped in and interfered editorially with CNET for giving an award to Dish at the same time that CBS was in a legal fight over that same device? That resulted in reporters quitting.

This is worse.

This is an out and out case where the MPAA is admitting to a plan whereby it will use mainstream media properties to run bogus and misleading stories to “attack” Google, to further the MPAA’s (believed, but misleadingly so) business interests. Is this really how the Today Show and the WSJ pick their editorial topics?

The “plan” goes even further after that....