So said the late Richard Heffner — historian, educator and public TV pioneer/talk show host— on why he, at first, turned down a job as head of the movie-rating Motion Picture Association of America.

Heffner eventually gave in to Jack Valenti, and spent two decades (1974-94) as what some called "the least-known most powerful person in Hollywood."

His very different careers led to very different approaches to his obituary in the New York Times and Los Angeles Times. Each is tailored to their home audience. But never fear: Each uses the nipple line — though it's easy to guess which puts it in the lead.