Written in Ink
Written in Ink

Another NY Times profile of Emily Gould, in tomorrow's print edition and online now:

The experience sent her into a funk. "I was jealous," she said. "Every woman around my age who hopes to create something is jealous of Lena Dunham.

"Like Ms. Dunham, Ms. Gould was in her early 20s when she achieved the sort of celebrity — no, make that notoriety — strivers her age only dream of. When the website Gawker called, she promptly ditched her position at a publishing house to apply her sting to American celebrity culture, in particular the bloated pretensions of the Manhattan media elite. The site had cast itself as an audacious societal leveler, taking refreshing, certainly titillating, but more often gratuitous pokes at the privileged and the mighty. Ms. Gould saw herself as a crusader, an advocate of guerrilla journalism spun out in real time to give readers a feeling they were in on the action.

In her brief but high-profile tenure as Gawker's editor, she had little sense of her impact. "When I started, Gawker was this little gnat," she said. "But in the year I worked there, it seemed it had become this rhinoceros. I didn't realize that something I had written offhandedly would become the No. 1 Google search topic for the day."

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