I replied with a word of support (and a link to Crosstalk) for the person wanting more "Crackstarter" links in today's "Tail of Mears". Among the things I said, it would never cross my mind to use Google for something so simple.

Then I followed Maggie's facetious lmgtfy link โ€” and I'm not blaming her because most bloggers don't think about the business side โ€” but though the Indiegogo link was first in the Google results, then there's a handful of others before the first Gawker โ€” the only post that would make revenue for this site โ€” the really interesting one was shortly after: Could regulatory agencies foil Gawker's Rob Ford 'Crackstarter' campaign?