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Hark, here comes a new lark from the land of baguettes, croissants, and brie. It's called #selflip and it goes something like this: find yourself a patsy, whip out your smartphone, pretend you're taking a selfie and then *ROAR!*—scare the be-cheesus out of them. Vraiment hilare, non?

Started by French comedian (and AJ Daulerio beard doppelgänger) Maxime Musqua on Le Petit Journal – France's Daily Show – in an attempt to counter the yobbish #neknominate, #selflip could be the start of a bull market for hearing-aid makers everywhere.

[via Canal+]