Just in time for the 50th anniversary of JFK's assassination, the Courrier International, a French weekly owned by Le Monde group, is bringing back its Dallas-themed ad from 2010. The slogan (presented in English): "Learn to Anticipate."
Keeping it classy, France. Keeping it classy. (Other entries in the Saatchi & Saatchi campaign from 2010 were a 9/11-related one of planes flying harmlessly past a pair of shortened towers, and a moon landing image that has me baffled.)
But really, don't the French have their own tragedies to invoke? How about an ad showing little French kids learning German? Or Princess Di and Dodi hailing a cab?
via Charles Apple