Because it must be real, dated prior to a young person telling Marc Lamont Hill that in the 21st Century a hashtag would help motivate Millennial voters, RockTheVote and Lil' Jon came up with #TurnOutForWhat which has had some use.

Of course, though apathy can be selfish, there hasn't also been a lot of talk about self-interest.

And it has to be mentioned... there might also should be fear.